Recent Study Show 41% of the First Page of Google Mobile SERP Is Taken up by Google Products

This is not new information for SEOs but it looks like non SEOs are now talking about it, a study of 15K+ recent popular queries finds Google devoted 41% of the first page of search results on mobile devices to its own properties.

In Google’s early years, users would type in a query and get back a page of 10 “blue links” that led to different websites. Today, Google often considers that “right place” to be Google, an investigation by The Markup has found.

The choice to highlight its own products has been deliberate: Internal emails unearthed by the European Commission in an antitrust investigation show Google staffers discussing the need to place its comparison-shopping product at the top of the search results to garner traffic.