Saijo George

Curated by Saijo George

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tuesday30 Jun 2020

Patent: On How Google Picks What Query Returns a Lists of Ranked Entities

Bill Slawski breaks down a newly granted Google patent Generating ranked lists of entities that sheds some light on how Google picks what query returns a lists of ranked entities.

He talks about

  • The Process Behind Showing Ranked Lists of Entities
  • How Categories for Entities in Ranked Lists Are Determined
  • Ranking the Entities in These Lists
  • and more

He unpacks information about how an entity to be ranked for “best science fiction novels of 2020” from a page that had a high IR (information retrieval) score for the query, “best science fiction novels of 2020,” would potentially have a higher entity score than an entity from a page that has a high IR score for “Some OK Science Fiction novels of 2020.”

Looks at how these query  modifiers can be associated with entity lists

  • “top”
  • “of 2020”
  • “Best”
  • “Best of”

and much more.


tldrMarketing has really impressed me with the useful information being shared and also the use of emerging technology - web stories. It was already becoming a great source of information for me, and sharing news in new engaging ways has made it my first web stop for SEO news.

Facebook to Warn Users Before They Share News Articles Older Than 90 Days 1 - Social Media News

Jess Joyce Search Consultant

Prosperity Media SEO Consultant

Full Time Sydney

Company : Prosperity Media

Prosperity Media is a well known SEO Agency based in Sydney. The thing about our company is we are not trying to do everything. We specialise in SEO and mid to large…