Patent: On How Google Picks What Query Returns a Lists of Ranked Entitieshttps://www.searchenginejournal.com
Bill Slawski breaks down a newly granted Google patent Generating ranked lists of entities that sheds some light on how Google picks what query returns a lists of ranked entities.
He talks about
- The Process Behind Showing Ranked Lists of Entities
- How Categories for Entities in Ranked Lists Are Determined
- Ranking the Entities in These Lists
- and more
He unpacks information about how an entity to be ranked for “best science fiction novels of 2020” from a page that had a high IR (information retrieval) score for the query, “best science fiction novels of 2020,” would potentially have a higher entity score than an entity from a page that has a high IR score for “Some OK Science Fiction novels of 2020.”
Looks at how these query modifiers can be associated with entity lists
- “of 2020”
- “Best of”
and much more.