Patent on How Google May Use Local Experts to Ranking Local Search Results
https://twitter.comLooks like there is a newly granted Google patent Identifying Local Experts For Local Search that sheds some light on how Google may use their army of local guides to surface local results. We have seen these lists from Local Guides in SERPs, it’s possible they may start to have more value in the future.
This was something Bill covered a few years ago, in my limited understanding it looks like it’s might have been updated to include new claims.