Saijo George

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tuesday2 Jun 2020

Non Featured Snippets Starts to Show Dynamically Extracted Snippets in SERPs

Usually, we only see Featured Snippets that extracts information from publishers page and provide answers to searches that might result in a non-click result. Of course, you can see snippets like FAQ Schema or product review snippet that appear in organic results but it’s the publisher’s decision to show that info in the SERPs by adding the relevant markup, the only exception I can think of is table data that Google usually scrapes and shows in the organic result or when they decide to rewrite the description or title when the ones proved does not meet the user’s intent, these sort of results will still lead to a click to one of the results in SERPs.

Google might be testing something new with this Upcoming dates SERP feature. Google extracts the date from the article that answer’s the user’s query of when you can view the Strawberry Moon in 2020.

I am not a big fan of this as a publisher, that has a high potential of preventing the user from clicking on that result. But as a user, I love that… I don’t have to click through to anything, I got what I was looking for.

You look for something like that and Google provides a simple answer, sadly I expect more of these snippets in the future where fewer people will have to click out of Google to find what they are looking for. What do you all think? Are you a fan of these SERP features that sends no clicks to publishers?

This is possibly just a limited test at this time. I was NOT able to trigger this in Australia or the USA with strawberry moon date query.


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