Saijo George

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tuesday4 May 2021

Moz Looks At The Variuous Types Of Local Justifications

https://moz.com

A local justification is an extra snippet of text Google can display on business listings in the local packs, local finders, and Google Maps to signal to searchers that a feature of the business specifically matches their perceived intent.

In the above example, Google is matching the  search for “accent chairs corte madera” with a highlighted notification that these furnishings are available at nearby stores. These notifications really stand out in the listings and have the potential to improve click-through rates on your listings.

Here are the various types of justification

  • Review justifications
  • Website justifications
  • Posts justifications
  • Services justifications
  • Menu justifications
  • In stock justifications
  • Sold here justifications

Check out the post for the full breakdown.

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