Microsoft Bing Is Building A New Retail Marketplace

In the last few months, Microsoft Bing has quietly launched a new retail marketplace to compete against Google. Only a couple hundred US-based online sellers have been part of the early launch. There is no word yet on when the new marketplace will be rolled out to all sellers.

Bing currently has a feature called Start Shopping where people can find products, click, and be directed to a retailer’s website where they can complete their purchase. The new marketplace is called Buy Direct and lets people click on products and complete the purchase within Bing’s platform.