Merchant Center Product Data Specification Updated for 2020: Products with Description Attribute Will Get Priority from September
https://support.google.comEvery year Google makes changes to the Merchant Center product data specification with the goal of creating a better experience for users who are searching for products online.
Changes beginning immediately
- Installment and subscription cost attributes: Values for the
installment
andsubscription_cost
attributes will be accepted for wireless products and services in approved countries for Shopping ads only. Submitting values for these attributes for other product categories may lead to disapprovals. - Product detail attribute: To help improve product data quality, we’re introducing the
product_detail
attribute, which can be used to provide technical specifications that aren’t covered by other attributes. This optional attribute lets you provide readable, structured data and enhances our ability to surface individual products based on user queries. - Product highlight attribute: We’re introducing the optional
product_highlight
attribute to let you add short sentences to showcase your product’s most important features. - Sale price annotations: We’ve relaxed the requirements for displaying sale price annotations in Shopping ads. In order to show this annotation, the base price, or a higher price, must have been charged for a period of at least 30 days in the past 180 days. (Note: days do not need to be consecutive.)
Changes beginning September 1, 2020
- Category-specific requirements for Google product categories: Products that fall within certain Google product categories, including some sub-categories of
Media
andApparel
&
Accessories
, require additional attributes and/or a combination of unique product identifiers. If these required attributes, such asgender
,age_group
,size
, andcolor
are not provided, your products will remain eligible to serve but their performance may be limited. Similar products that do include the required attributes will be prioritized above those that are missing these attributes. You can use the optionalgoogle_product_category
attribute to override Google’s automatic categorization of your products if the category assigned is incorrect. - Description attribute: The
description
attribute is required for all products. Products that do not include a product description will still be eligible to serve, however their performance may be limited. Similar products that do include a description will be prioritized above those missing a value for the description attribute. - Material, pattern, and image link attributes: Products with more than one value submitted for the
material
,pattern
, orimage_link
attributes will receive warnings. If your product contains multiple materials or patterns, you will still be able to specify more than one material or pattern value using slashes and hyphens, but you may not separate values with commas. Theadditional_image_link
attribute can be used to submit additional images.
To ensure that your products continue serving and prevent possible disapprovals, please go to the Diagnostics page of your Merchant Center account to review the affected products and apply the necessary changes once these changes go into effect.