Maximize Every Click With Search Journeyshttps://www.kevin-indig.com
Kevin Indig talks about structuring keyword research to reflect search journeys. He answers questions like, how can we make the most out of a click once we got it? How can we keep users on the site and lead them to convert faster?
The solution is to anticipate the users’ next step in their search journey. Every search is a journey that brings users from problem realization to solution.