Saijo George

Curated by Saijo George

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friday11 Jun 2021

Maximize Every Click With Search Journeys

Kevin Indig talks about structuring keyword research to reflect search journeys. He answers questions like, how can we make the most out of a click once we got it? How can we keep users on the site and lead them to convert faster?

The solution is to anticipate the users’ next step in their search journey. Every search is a journey that brings users from problem realization to solution.

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We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.