Local SEO Strategy Guide from Moz

If you are new to the game and need an in-depth look at local SEO this can be a great starting point.

This multi-chapter guide covers:

• Understanding Google’s local SERPs
• Assessing demand and analyzing local markets
• Analyzing on-page SEO and local business listings
• Analyzing and developing a reputation and reviews strategy
• Analyzing local business content and creating a publishing strategy
• Crafting a robust local marketing strategy
• Local search automation, analytics, and reporting

It also includes a special chapter on local SEO in the time of COVID-19 and a handy local search glossary.