Saijo George

Curated by Saijo George

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tuesday20 Oct 2020

Lessons Learned from Pinterest Traffic-based Interlinking Experiments for SEO

Check out this SEO experiment for internal links from Pinterest. The post breaks down their testing methodologies and how they calculate success for these tests. They test three hypothesis

  • A page linked from an internal link would have more traffic than if the page was not linked.
  • Traffic increase from linking a new page should be larger than the traffic lost from unlinking an old page.
  • Assuming that your new interlinking algorithm assigns scores to destination pages, linking to a page with a higher score should have a higher gain than linking to a page with a lower score.

What did they learn?


tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.


Mark Williams-Cook Director Candour