Saijo George

Curated by Saijo George

Read more

tuesday20 Oct 2020

Lessons Learned from Pinterest Traffic-based Interlinking Experiments for SEO

https://medium.com

Check out this SEO experiment for internal links from Pinterest. The post breaks down their testing methodologies and how they calculate success for these tests. They test three hypothesis

  • A page linked from an internal link would have more traffic than if the page was not linked.
  • Traffic increase from linking a new page should be larger than the traffic lost from unlinking an old page.
  • Assuming that your new interlinking algorithm assigns scores to destination pages, linking to a page with a higher score should have a higher gain than linking to a page with a lower score.

What did they learn?

SEO

tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.

Mark-Williams-Cook

Mark Williams-Cook Director Candour