Lessons Learned From Analyzing Over 1,000 Google Posts

Wondering how to make your Google posts perform better? In this case study, SterlingSky wanted to find out what types of posts performed the best and manually analyzed over 1000 posts from a variety of different small businesses. Here are some of the highlights:

1. COVID posts and offer posts get more clicks than event posts and update posts.
2. Google posts that contain images that are not stock photos get 5.6x more clicks.
3. Google posts that contained emojis got twice as many clicks as those without.
4. and more