How To Convince Execs To Care About SEO With Sample PPT Slides

One of the major complaints Tom has heard from SEO professionals is that their organization doesn’t take SEO “seriously”. This marginalization comes from two basic root causes:

• The executive team doesn’t believe that SEO can be a strategic growth channel
• The executive team has an out-dated perspective of what SEO is

Instead of getting frustrated with this – you should be running a campaign of education and stakeholder buy-in to make people understand what SEO is and, more importantly, what it could look like. He then goes to shares some slides , here are a few of them

• Organic traffic accounts for Of traffic and YY% Of revenue.
• SEO as a strategic activity has an opportunity Of $XXm and a threat Of -$YYm
• Modern SEO is about consumer experience: we should be investing in improving [page speed / user experience / satisfaction / content quality]
• etc