Saijo George

Curated by Saijo George

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thursday5 Nov 2020

How Splitting a Long-Form Article into a Topic Cluster Boosted Website Traffic by 1000%

https://samuelschmitt.com

A detailed case study which wanted to test if you will get more traffic by splitting the long-form content into a set of smaller pages linked together and organized hierarchically. It talks about

  • How he analyzed the long-form article
  • How he defined the topics of the cluster
  • How he used Google Search Console to unveil opportunities
  • How he managed the internal links between the pages
  • How he published the page and handled the redirection and deindexation in Google
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