How Proximity Affects Rankings in Local Search Results Varies Depending On the City
https://rankings.ioA study of 1,000 personal injury law firms—the top 20 firms from each of the 50 largest U.S. cities—to see just how quickly Google rankings decline based on distance from a business. While the sharp decline in ranking over the first mile appears in nearly every city, what happens afterwards varies considerably across the different cities used in this study.