Saijo George

Curated by Saijo George

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friday14 Jan 2022

How Grammarly Built A $13B+ Brand Targeting Simple Typos

https://foundationinc.co

Grammarly has built an impressive $35M+ content moat based partly on the simple fact users forget and will rely on Google instead of their own brains. Entire marketing strategies are built on the premise that we are going to forget something we just read. And they are beating out entrenched companies like Merriam-Webster and Dictionary.com on their way to a $13B valuation.

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