Google’s Title Rewrite Dropped CTR by Up to 37% for a Free Keyword Tool
https://www.wordstream.comWith the title rewrite the result went from “Free Keyword Tool” to “Learn More About The FREE Keyword Tool.” This change made the page look like an informational page rather than an actual tool, making the apparent intent match worse. Obviously, people using a search query like “keyword research tool” or “free keyword tool” want to find a tool and use it, not “learn about” a tool. This would explain the drop in CTR despite the average position staying steady.
They added their brand name to the Title and resubmitted it, Google started showing the new title and traffic to the page immediately recovered to previous levels.