Googler Shares Some Details On The Worst it Can Do Against Black Hat SEO

Google’s John Mueller answers: “what’s the worst Google can do to a website if caught using black hat SEO tactics?” on Reddit and then later the comment is deleted. Some of the key points

• Google Does Not Permanently Deindex Websites – Contrary to other responses from SEOs in the Reddit thread, Google does not permanently deindex websites.
• Focus on the Good, Ignore the Bad – For sites that haven’t violated Google’s guidelines to the point of getting removed from its index, the search engine has developed a system of ignoring the bad parts and focusing on the good.
• Ranking Drops For Non-Problematic Sites – Mueller goes on to remind SEOs and site owners that rankings can always drop even if there’s no black hat activity going on.