Google Working on Indexing Instagram & TikTok Videos
https://www.searchenginejournal.comGoogle is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report. We have seen tests for these in Jan this year.
The Information has the early details of Google’s talks with Facebook and ByteDance — parent companies of Instagram and TikTok respectively.
“Three people who were briefed about the discussions” tell The Information that deals are being worked on to get Google the data it needs to index and rank videos.
The deal is said to be similar to the one formed between Google and Twitter in 2015, in which Google was granted access to a “firehose” of tweet data for immediate indexing.
