Google Working on a New Experience That Combines Search Console and Google Analytics

Looks like Google is working on a new trial experience (probably in a few weeks) that combines Search Console and Google Analytics data to provide you with more useful data about your site. No info on what it is but if I have to guess I would say it a report in search console that gives you more data on your property. They mention that they are updating the linking integration between Search Console and Google Analytics to allow the export of data from your Google Analytics property to the linked Search Console property.

You are given the option to disable the integration if you don’t want to enable it. There is nothing for us to do other than wait for the experience to roll out.

Title of the email:

Updates to the Search Console and Google Analytics linked properties terms of service.

Message Type:

[WNC-20122221]

Message:

To the owner of xxx

We’re working on a new experience that combines Search Console and Google Analytics data to provide you with more useful data about your site. As part of a trial of this experience, we are updating the linking integration between Search Console and Google Analytics to allow the export of data from your Google Analytics property to the linked Search Console property xxx. This change affects only this one Search Console property of yours, and we’ll notify you when the new beta experience becomes available (probably in a few weeks).

When this change occurs, any data exported from your Google Analytics property to your linked Search Console property will be subject to the Search Console terms of service. As before, any Search Console data exported from Search Console to your linked Google Analytics property will continue to be subject to the Google Analytics terms of service.

If you’d like to disable the data flow between your linked Search Console and Google Analytics property, you can unlink your properties from each other in the property associations page.