Google Will Start Showing Red Cross’ WhatNow Service as SOS alerts in SERPs

The American Red Cross and their Global Disaster Preparedness Center developed an open sourced platform for developers called the WhatNow Service—a data feed of global safety tips for over 20 different disaster types. To make this information even more accessible, when people come to Google Search looking for information about a natural disaster near them, they’ll now find these localized safety tips in the SOS alerts we show during times of crisis.