Google Will Start Highlighting Sustainability Attributes For Hotels In Hotel Search

Beginning this week, when you search for hotels on Google, you’ll see information about their sustainability efforts. Hotels that are certified for meeting high standards of sustainability from certain independent organizations, like Green Key or EarthCheck, will have an eco-certified badge next to their name.

You can also click on the “About” tab to see a list of what they’re doing — from waste reduction efforts and sustainably sourced materials to energy efficiency and water conservation measures.

If you’re a hotel owner with eco-certifications or sustainability practices you want to share with travelers, simply sign in to Google My Business to add the attributes to your Business Profile or contact Google My Business support.

They also announced their plan to develop a standardized way to calculate carbon emissions for air travel. Which they plan to surface in search to potential travellers.