Google To Show AI Identified Related Topics In A Video From SERP Video Rich Results

Google is introducing a new experience that identifies related topics in a video, with links to easily dig deeper and learn more. Using MUM, they can even show related topics that aren’t explicitly mentioned in the video.

In this example, while the video doesn’t say the words “macaroni penguin’s life story,” their systems understand that topics contained in the video relate to this topic, like how macaroni penguins find their family members and navigate predators. The first version of this feature will roll out in the coming weeks, and we’ll add more visual enhancements in the coming months.