Google Tests Refine By SERP Feature on Mobile SERPhttps://twitter.com
Looks like a new SERP Feature is starting to appear for some users, it’s only coming up on mobile AFAIK. It’s a refinement bubble that comes with the label “refine by X”, the x in there changes from search to search, I believe Google is showing that it thinks matches the user’s intent.
Sample Query: Try searching for fall equinox on Mobile. I was able to trigger the result from Australia.
Did you see this for "Nike shoes"? You can refine by product lines, shoe style, etc.
Shopping using only the organic SERP. pic.twitter.com/Z2C2PoW1UJ
— Yvo Schaap (@yvoschaap) September 21, 2020