Google States That E-A-T is Not a Direct Ranking Factor but Can Help Your Content Rank Better

Google has updated their post on core updates to state that while E-A-T (Expertise, Authoritativeness and Trustworthiness a concept discussed in Google’s Quality Raters’ Guidelines – PDF.) is not a direct ranking factor but assessing your own content in terms of E-A-T criteria may help align it conceptually with the different signals that their automated systems use to rank content.