Google Starts to Show Specialists Tab in Health Knowledge Cards SERPs

Looks like Google is rolling out a Specialists tab on their health conditions cards on mobile search results only, which provides users with an easy path to finding the right doctors who specialize in the condition they’ve searched for. With this new updated feature, users are also offered the option for these results to be local to them, so long as you grant Google permission to access your location.

Seems to work on both mobile and desktop SERPs, the specialist tabs lists out the type of physician who might be able to treat you. Eg: if you search for Common Cold, it will show you General Practitioner (GP) under Specialists and clicking on it will launch a Near Me search for that specialist.

If you have healthcare clients make sure their local SEO game in strong.