Google Starts to Show Branded Directory Buttons Above Map Snippet in European SERPs

This change in the SERP grows out of Google’s continuing effort to comply with the European Commission’s antitrust decision in shopping search. It’s also an attempt by the company to preempt a separate antitrust action in local search.

A more prominent directory box. The image above is an example screenshot from a UK search, showing directory links above the map and local pack. In some cases, the directories appear on the first page of the organic results, below the map. In other cases, they do not. There is no official word on how they are selected at this point. Hopefully, we will get more info on these in the coming months.