Google Shares 2020 Retail Holiday Guide

While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers.

Google’s 27-page guide (PDF) contains over a dozen useful data points to help marketers reach this year’s most engaged consumers.

Some highlights:

• Searches for “best affordable” have grown globally by over 60% year-over-year.
• Searches for “fashion online shopping” are up 600% year-over-year.
• Searches for “online clothing stores” have increased 100% globally year-over-year.
• Searches for “available near me” have grown over 100% globally year-over-year.
• Searches for “curbside pickup” have grown over 3,000% globally year-over-year.
• Searches for “support local businesses” grew by over 20,000% since last year.

According to Google survey data, holiday shoppers are shifting from their old behaviour and adapting to life in 2020.

• 69% of US shoppers plan to shop online for the holidays more than in previous years (with more people going online to browse and buy for the very first time.)
• More than 50% of surveyed US shoppers tried a new shopping service for the first time this year.
• More than one in ten surveyed US shoppers tried a new shopping app for the first time this year.
• 70% of US shoppers said they were open to buying from new retailers.

And much more.