Google Search, Shopping Adding Deals Results Page And More Checkout Options

Later this year Google will start highlighting deals in Google Shopping and Search through a new results page.

Google says searches for “discount code” have increased 50% since last year as people look for good deals. As such, a “deals results page” in Search and the Shopping tab will make it easier to find promotions directly from brands.

For example, “Black Friday deals” will bring up a Knowledge Panel that features a tab of “Deals from stores.” You can browse for TVs, speakers, Home & Garden, Beauty, and more with a carousel layout. Specific queries will also surface a grid of “deals related to your search.” These Google Shopping deals pages will be available later this year.