Saijo George

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sunday18 Oct 2020

Google Says Large Images and E-A-T Crucial for Appearing in Discover

In a recent session, Google’s John Mueller mentioned a few things that can help your site get picked up in the Discover feed.

  • Discover traffic can be really useful for news’y sites in particular.
  • Discover is less predictable/dependable
  • Separate Discover content policies
  • Be timely & unique
  • Use dates & author information
  • Use high-quality images
  • Think about E-A-T

Nothing groundbreaking here but it’s good to keep in mind when optimizing for discover.

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tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.


Mark Williams-Cook Director Candour