Google Rolls Back SERP Design That Looks Like Ads
https://twitter.comAfter receiving a lot of negative feedback regarding the use of favicons and a simple black Ad. label in desktop SERPs, Google has decided to roll back the design change for favicons, which will no longer appear on desktops, the black Ad label will stay as it is for now. They will run more experiments with favicons and make a decision on using them after the results are in.