Google Offers Upgraded Business Profile (GMB listing) for $50/month for Some Industries
https://twitter.comBack in 2019 Google sent out a survey and Andrew from Optimisey called it and now it looks like Google is rolling out GMB listings that stand out for $50/month (assuming USD). It appears that some businesses will now have an option in GMB dashboard to upgrade their profile to show the Google Guaranteed badge.
This is not to be confused with the Ad program Local Services ads, this appears to enhancements that will go into the organic listing for businesses. Probably something like this that was being tested a few days ago.
Seeing the Google Guaranteed messaging again on some Google My Business listings. G is injecting tracking numbers on these GMB listings and sending the calls through the Local Services ad platform. They're not charging the biz for these calls currently but how long until they do? pic.twitter.com/DxNKaExS1j
— Tom Waddington (@tomwaddington8) July 14, 2020
We don’t know a lot about this program right now but if I were to guess industries that are eligible for Local Services ads would be prime candidates. Check you GMB listings to see if you or you clients are being offered this feature.