Google Launches a Travel Insights Tool
https://blog.googleGoogle is launching Travel Insights with Google that users can use to understand travel demand and make better-informed decisions. It’s built around three new tools.
Destination Insights: top sources of demand for a destination, and the destinations within their countries that travellers are most interested in visiting.
Hotel Insights: designed to help hotels of all sizes—but especially small and independent hotels—understand how to target their marketing as they plan their recovery.
Travel Analytics Center: available to Google’s commercial partners in the travel sector—will enable organizations to combine their own Google account data with broader Google demand data and insights, giving them a clearer picture of how to manage their operations and find opportunities to reach potential visitors.