Saijo George

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friday8 May 2020

Google Launches a Rising Retail Categories Tool to Discover Trending Product Categories

https://www.blog.google

Google has just released the rising retail categories tool on Think with Google, think of it as Google trends but for discovering trending product-related categories. Google has said that for the next few months, they will update the tool with fresh data every day. Which I am interpreting as this might only exist temporarily during the COVID-19 pandemic.

Some of the way Google suggest you can use this

  • Content creation: A cookware company noticed that “flour” was a growing category in the United States. The team was inspired to explore partnering with a famous local chef to create engaging content about recipes that incorporate flour.
  • Promotion: A jewelry and accessories company noted rising interest in products in the “free weights” category, so the team thought they might partner with fitness influencers who could help promote their products. Similarly, an online business said it would regularly reference the data to inform which products to feature on its homepage throughout the pandemic.
  • Product ideas: An apparel company with a fast and flexible production model said its team would use this data to inspire new product line ideas.
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