Google is Testing Mega Knowledge Graph Snippets in SERPs
https://twitter.comLooks like the traditional organic results are getting pushed further and further way from above the fold in certain SERPs, in this example we see a MEGA Knowledge Graph Snippets Carousel, I believe that used to take up a max of 2 rows but now that is a 4-row result on desktop. As times goes by I think Google is becoming a bit bolder with these crazy SERP features, that sends fewer clicks to other publishers.