Google is Expanding Black-Owned Business Label to Shopping U.S.A only

Google is extending the Black-owned attribute to Google’s Shopping tab, so people can easily identify and buy from Black-owned businesses on Google. Business owners can add the Black-owned attribute by visiting the Google Merchant Help Center. The feature will become visible to shoppers and available to all U.S. Google Merchants in coming months.

Not to be confused with the Black-owned business attribute in GMB which will show up in Local searches.