Google Introduces New Sports and TV Show Rich Snippets in USA

Now when you come to Search looking for your favourite team, you’ll see live TV options for MLB and NBA games (and they will be integrating more leagues in the future). Search for “where to watch the Clippers game” or “how to watch the A’s game,” on your phone and you’ll easily find information on how to tune in across a variety of services where the game may be available.

You can also find live TV options by searching for the individual team or game. For example, if you search for “Dodgers game,” you’ll see all of our usual game day features like live scores, top stories, and standings, but you’ll now see a new “Live on” button which shows the live TV options in your area.

Starting this week, they are enhancing TV shows and movie recommendations feature by adding carousels of live content from cable and broadcast providers. These recommendations will show content on live TV so you can keep track of everything that’s available to you.

It’s not clear how you can get Google to show this info, I am assuming they have some sort of partnership with these broadcasters.