Google Introduces Beta Structured Data Support for COVID-19 Announcements
https://developers.google.comDue to COVID-19, many organizations, such as governments, health organizations, schools, and more, are publishing urgent announcements that affect schedules and other aspects of everyday life. This includes the closure of facilities, rescheduling of events, and new availability of medical facilities (for example, testing centers). Here are some examples of special announcements:
- Announcement of a shelter-in-place directive
- Closure notice (for example, closing a school or public transportation)
- Quarantine guidelines
- Testing Facility
- Travel restrictions
- Notification of a new drive-through testing center
- Announcement of an event transitioning from offline to online, or cancellation
- Announcement of revised hours and shopping restrictions
- Disease spread statistics and maps
To better surface this information on Google Search, organizations can add structured data to their web pages. Â You may not see results in Google Search right away. You can provide structured data in advance, to ensure that your announcements are eligible when the feature becomes available.