Saijo George

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tuesday16 Feb 2021

Google Fined In France Over Misleading Hotel Star Ratings

https://techcrunch.com

Google had been applying its own (algorithmic) system of ratings for hotels applied via its search engine and on Google Maps. But back in 2019, following a number of complaints by hoteliers, the French national competition and consumer watchdog (DGCCRF) instigated an investigation into this propriety rating system. And the consumer watchdog found that Google’s presentation for classifying tourist accommodation — including identical use of the term “stars” on the same scale from 1 to 5 — to be confusing for consumers.

As well as agreeing to pay the fine of €1.1 million, Google has changed hotel star ratings in France — agreeing to display the official Atout France ratings. So tourists in France can be confident that a five-star hotel they see on Google Maps has an official standard attached to it which can’t be influenced by any of the usual online growth hacking tactics.

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