Google Confirms There Was a Local Update from 30 November to 8 December 2021

Earlier today, Google confirmed that this was an algorithm update that began November 30 and ran till 8th Dec 2021. Exerts are saying this The Vicinity Update (unofficial name) is one of the biggest local update in the last 5 years.

Experts are also saying that

• this update impacted proximity, making it a stronger signal.
• possibly devalued the impact of keywords in the business name
• map packs have shrunk, are way more zoomed in, and are displaying a wider variety of businesses, many of which were invisible before.
• and more