Google Cites Scholarship Links in a Manual Action Penalty
https://www.searchenginejournal.comA law firm with a link penalty received an example from Google of bad links that included scholarship links. The article describes his low regard and skepticism of the scholarship link building tactic and how this is the first time he’s seen it in the context of a manual action.
Jim Boykin described the new client’s situation:
“…in December, they received a manual action penalty for “Unnatural inbound links”.
After their first reconsideration request that they did was turned down , Google then gave 3 examples of “unnatural links”.
Two of those were guest blog posts, and the third example URL was: https://[removed].edu/scholarship-opportunities”
Jim wrote that the law site had collected over a hundred links from dot edu web pages belonging to law schools. He also noted that this was the first time he has seen a manual action include a scholarship link building scheme.
