Google Can Now Show Translated Search Results To Address Content Gaps When A User Queries In Their Local Language (India and Indonesia)
https://developers.google.comTo help address content gaps when a user queries in their local language, sometimes Google may translate the title link and snippet of a search result for results that aren’t in the language of the search query. A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.
Currently, translated results are available for English results to the following languages: Indonesian, Hindi, Kannada, Malayalam, Tamil, Telugu. It’s available on mobile devices with any browser that supports Google Search.
If the user clicks the translated title link, all further user interaction with the page is through Google Translate, which will automatically translate any links followed.
They have added new help documents on translated search results and how to opt-out of them and how toΒ enable your ad network to work with translation-related Google Search features.