Google adds Mortgage Calculators, Rates and More to USA SERP
https://www.blog.googleLooks like Google has partnered with Consumer Financial Protection Bureau (CFPB) in the US (other locations might soon follow) and now offers special snippets in search for queries related to mortgage.
When you search for “mortgage” on your phone, you’ll find a feature that breaks down the complex mortgage process into easy-to-follow steps to help guide you, wherever you may be in the process.
They offer tabs for various information including news articles, industry definitions and terms, a calculator to assist with payment plans and average mortgage rates. And for those looking for relief and refinance information, we’ll show some of the options available to you.
I can see a lot of affiliates sites pulling their hair out as this announcement is going live.
