Google Adds Easier Way to Comapre Multiple Products in SERPs

While comparing products is not new, it looks like Google is throwing some serious work on ramping up this functionality in the SERP. Now you can easily compare other similar products when you trigger a comparison rich result. Don’t forget you can start scraping that related section if you want to start looking at what products have the most positive reviews and such.

For now, this is still organic but as with all things expect to start seeing product ads in there soon.

Sample Query: Ryobi RY48110 vs Ryobi RY40190 – on Desktop USA