Free Product Listings Coming to Mobile Knowledge Panel in USA SERPs
https://www.blog.googleFree listings on Google Search will soon appear in a product knowledge panel that shows buying options for a particular item. Today, the buying options in this panel are all sponsored links. Starting this summer, these listings will be free. They are rolling this out in the U.S., first on mobile, followed later by desktop.
If you’re an existing user of Merchant Center and Shopping ads and you’ve already opted into the surfaces across Google program, you might already be eligible to show your products in these unpaid experiences. Learn more about the specific criteria and best practices, as well as data and eligibility requirements for the different listings in surfaces across Google.
