Cyrus Shepard Shares His Thoughts On First, Long, & Last Click As Engagement Metrics For Quality Contenthttps://moz.com
How does Google use engagement signals like clicks to rank web pages? Cyrus Shepard shares osm of his thoughts on the topic. He splits it into 3 tenets of click-based engagement metrics for SEO: First, Long, and Last.
- More Clicks (“High CTR”): earns you more traffic no matter your rank, and initial clicks form the basis of all subsequent click metrics.
- Improved Engagement (“Long Clicks”): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits.
- User Satisfaction (“Last Click”): the holy grail of SEO, and ultimately the experience Google strives to deliver in its search results.
He goes on to unpack a lot of info on how to optimise for these, go check it out.