Cyrus Shepard Shares His Thoughts On First, Long, & Last Click As Engagement Metrics For Quality Content

How does Google use engagement signals like clicks to rank web pages? Cyrus Shepard shares osm of his thoughts on the topic. He splits it into 3 tenets of click-based engagement metrics for SEO: First, Long, and Last.

1. More Clicks (“High CTR”): earns you more traffic no matter your rank, and initial clicks form the basis of all subsequent click metrics.
2. Improved Engagement (“Long Clicks”): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits.
3. User Satisfaction (“Last Click”): the holy grail of SEO, and ultimately the experience Google strives to deliver in its search results.

He goes on to unpack a lot of info on how to optimise for these, go check it out.