Connect Loyalty Programs To Your Google Account

Google is planning to launch a feature that allows you to connect your loyalty programs with your Google account to show you the best prices right away.

Once that’s done, you’ll see prices from merchants with rebates part of your loyalty programs pre-applied, right in Google Shopping.

This should make it easier to see the best deal at a glance, without having to visit every individual shop.

Google has yet to share which merchants exactly it partnered up with, they gave Sephora as an example.

I do hope this is not limited to bigger sites that tend to spend a lot of ad dollars with them. They will give us more info at Google Marketing Live (GML) next week..