Saijo George

Curated by Saijo George

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friday11 Jun 2021

Case Study: How Snowflake SEO and ABM Strategy Led to the Largest Software IPO in History

https://foundationinc.co

While it may seem like luck or good timing, like all overnight successes, Snowflake’s growth was a long time in the making. The team worked hard behind the scenes to create a dominant online presence in the data cloud niche.

The result?

  • 1.4M annual organic visits;
  • 177K monthly visitors;
  • 140K live backlinks.

The secret?

Positioning.

Read on Ross’ breakdown of their highlevel strategy.

SEO

We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.