Case Study: How Snowflake SEO and ABM Strategy Led to the Largest Software IPO in History

While it may seem like luck or good timing, like all overnight successes, Snowflake’s growth was a long time in the making. The team worked hard behind the scenes to create a dominant online presence in the data cloud niche.

The result?

• 1.4M annual organic visits;
• 177K monthly visitors;
• 140K live backlinks.

The secret?

Positioning.

Read on Ross’ breakdown of their highlevel strategy.