Case Study How Prepared Are the World’s Top 50 News Sites When It Comes to Core Web Vitals

Earlier this year, Google introduced Core Web Vitals, a new metric combining existing UX signals to provide an overall view of the experience to users for any page on the web. Crucially – for SEOs at least – the impact of Core Web Vitals on ranking position isn’t due to come into effect until 2021.

The folks are Impression Digital ran an experiment looking at the world’s top 50 news sites to see which titles were most and least prepared for this impending update using CrUX data, which could have a serious impact on rankings and organic traffic over the coming months.

It’s a good read if you a looking to learn more about Core Web Vitals.