Saijo George

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friday21 May 2021

Case Study: How Gusto Uses Content To Take On Existing SaaS Giants

This post breaks down the content strategy at Gusto, here are some of the highlights:

  • Creating Content That Aligns With Users Needs
  • Blog Posts Targeting Long Tail Search Terms
  • Engage Writers Who Create With Authority
  • Creating Tools That Solve Customers Problems
  • Creating A B2B Facebook Advertising Machine
  • Smart Tracking & Event Based Advertising

We all have access to all the music in the world, as well as easy software and tools to create playlists, in any way we want.

Yet, if you’ve been to a party where someone tries to be the DJ using their phone, you’ve probably appreciated the need for a good DJ who can can select the right playlist for the right crowd, and knows exactly what the party needs, and when it needs it.

Saijo is The DJ when it comes to digital marketing news.