Case Study: How Gusto Uses Content To Take On Existing SaaS Giants

This post breaks down the content strategy at Gusto, here are some of the highlights:

• Creating Content That Aligns With Users Needs
• Blog Posts Targeting Long Tail Search Terms
• Engage Writers Who Create With Authority
• Creating Tools That Solve Customers Problems
• Creating A B2B Facebook Advertising Machine
• Smart Tracking & Event Based Advertising