Bing Search Trend & Behavior Changes During COVID-19 – 5th May Edition

Bing has released some more data on search trends during COVID-19, some new reports include trends from Auto Insurance, Home and Garden, Gambling etc. They are available in PDF format and you can download them below.

Automotive

• Consumer sentiment (U.S.)

Financial Services

• Loans & Lending (Microsoft Audience Network) (U.K.) – NEW
• Loans & Lending (DE, ES, FR, IT, NL, U.K.) – NEW
• Auto Insurance (AU)

Retail

• Home & Garden Memorial Day update (U.S.)
• Home & Garden (U.K.)
• Luxury trends (FR) – NEW
• Food Takeaway & Delivery (U.K.)
• Home & Garden (AU)

Travel

• Travel marketplace recovery gauge (global)

Other

• Brand vs. generic (DE, ES, FR, IT, NL, U.K.) – NEW
• Ad copy adaptation (FR) – NEW
• Online Gambling (U.K.)
• Gambling (AU) – NEW

I love that Microsoft is sharing these, if you have clients in these industries, it’s totally with having a quick scan through these.